Proven Lead Generation framework

I lead the entire strategy for a Global brand to acquire new customers (lead-gen) into our CRM program. The deck provides sharp insights, core framework on key drivers to actively work upon to significantly scale up your lead-gen, digitally, at a reducing cost per acquisition. as a result of this framework, I was able to scale up leads by 5X while reducing the CPA by 10%-15% within 6-7 months.